Studio van Luijn
SVL / WORKS JCREW
J.Crew 2026

J.Crew

Creator-led marketing for the US Ski & Snowboard Alpine collection.

J.Crew US Ski and Snowboard Alpine collection creator marketing campaign.
J.Crew Creator strategy
Year
2026
Client
J.Crew
Discipline
Creator strategy
Role
Creative consultant. Led creator strategy and campaign direction for the Alpine collection.
Scope
Creator strategy · Campaign direction

A consultant engagement for J.Crew’s US Ski & Snowboard Alpine collection. The studio led creator strategy and direction for the launch — matching mountain creators to the collection point of view and shaping the visual grammar.

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