Studio van Luijn
SVL / WORKS CHANEL-CHANCE
Chanel 2024

Chanel Chance

A fragrance world translated into a London takeover.

Chanel Chance fragrance London pop-up experiential marketing campaign.
Chanel Chance Experiential · OOH
Year
2024
Client
Chanel
Discipline
Experiential · OOH
Role
Head of Creative at Global Outdoor. Led the team that delivered the experiential and OOH rollout across London.
Scope
Experiential · OOH · Creative direction
Outcome
Covered in WWD. Multi-site London activation around the Chance drop.

A city-scale takeover for the Chance fragrance drop: a multi-site activation that translated Chanel’s fragrance world into the texture of London — DOOH, experiential, moment creation for press and public. Covered in WWD.

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