Studio van Luijn
SVL / WORKS PRADA-CANDY
Prada × L’Oréal 2021 — 2022

Prada Candy

Prada’s first digital creator, built to speak directly to Gen Z.

Prada Candy digital muse campaign. First virtual-creator fragrance campaign for Prada and L’Oréal via Meta Creative Shop.
Prada Candy Virtual muse · Mixed reality
Year
2021 — 2022
Client
Prada × L’Oréal
Discipline
Virtual muse · Mixed reality
Role
Creative Strategist, Meta Creative Shop. Devised the campaign strategy around a virtual muse — Prada’s first digital creator — in partnership with L’Oréal.
Scope
Virtual muse · Mixed reality · Snapchat · TikTok
Outcome
+40% in Prada Candy sales, surpassing the feminine-fragrance market’s growth.

The studio built the strategy for Prada’s first digital creator — a virtual muse working across Snapchat and TikTok, mixed-reality formats, and feed-native storytelling. Partnered with L’Oréal, delivered through Meta Creative Shop. +40% sales lift, outpacing the feminine-fragrance market.

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