Studio van Luijn
SVL / WORKS HEIGS
Studio van Luijn 2022 — present

HEIGS

A Swiss leather label built from zero, stocked across twenty-two countries.

HEIGS, Swiss made-to-order luxury bags. Founder brand by Daan van Luijn.
HEIGS Founder brand
Year
2022 — present
Client
Studio van Luijn
Discipline
Founder brand
Role
Co-founder and creative director. End to end: brand, product, site, press, retail.
Scope
Brand strategy · Creative direction · Product · E-commerce · Press
Outcome
Stocked in 22 countries. Press in British Vogue, Financial Times, Monocle, and Madame Figaro.

HEIGS is a Swiss made-to-order luxury house founded by the studio. Built from first principles: a leather vocabulary, a direct retail system, a press strategy aimed at Monocle and British Vogue, a European wholesale wave. From a blank page to a brand stocked in twenty-two countries.

Visit heigs.com ↗
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