Studio van Luijn
SVL / WORKS MOTT-AND-BOW
Mott & Bow 2023 — 2024

Mott & Bow

Tripled ad spend at parity ROAS by rebuilding the denim creative engine.

Mott & Bow paid social creative system for direct response on Meta and TikTok.
Mott & Bow Performance · Direct response
Year
2023 — 2024
Client
Mott & Bow
Discipline
Performance · Direct response
Role
Creative strategist. Paid-social creative system end to end.
Scope
Direct response · Meta · TikTok · UGC
Outcome
Tripled monthly ad spend ($70K to $254K) at parity ROAS.

A denim DTC rebuilt from the creative engine out. The studio ran the paid-social system end to end — hook library, format cadence, UGC pipeline — and tripled monthly spend from $70K to $254K at parity ROAS.

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