Studio van Luijn
SVL / WORKS FARFETCH-BEAUTY
Farfetch 2021 — 2022

Farfetch Beauty

A beauty category launched by fifty creators and one point of view.

Farfetch Beauty launch. Creator-first paid media campaign across Meta.
Farfetch Beauty Creator strategy · AR · CRM
Year
2021 — 2022
Client
Farfetch
Discipline
Creator strategy · AR · CRM
Role
Creative Strategist, Meta Creative Shop. Directed creative narrative and content formats across 50+ global creators, bridging performance and brand.
Scope
Creator strategy · IG Shopping · Reels · AR/VR · CRM
Outcome
204M organic impressions. +28% engagement lift. Cornell “Future of Retail” white paper.

A category launch structured around fifty creators and one editorial point of view. The studio directed narrative and formats across IG Shopping, Reels, AR/VR and CRM — bridging brand and performance. 204M organic impressions, +28% engagement lift, featured in Cornell’s Future of Retail white paper.

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