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BURBERRY SUPERBLOOM
CLIENT
Burberry
TYPE OF CLIENT
Fashion
CATEGORY
Channel strategy, creative concept, VR strategy.
BRIEF
In my role as Creative Strategy Director for Burberry's collaboration with the Superbloom initiative, I led a comprehensive campaign that seamlessly intertwined the brand's rich heritage with its dedication to environmental sustainability and technological innovation. My responsibilities extended beyond traditional marketing approaches as I worked closely with store architects to design a new immersive store experience that would serve as a cornerstone of the campaign. This collaboration aimed to create a seamless integration of physical and digital elements, culminating in an unforgettable brand experience that resonated with audiences on multiple levels.
RESULT
The strategic execution of the campaign yielded remarkable outcomes, with the newly designed immersive store experience captivating customers and reinforcing Burberry's commitment to innovation. Hundreds of in-store visitors engaged with the VR activation, immersing themselves in the enchanting world of the floating meadow. Furthermore, the seamless integration of physical and digital elements garnered widespread acclaim, positioning Burberry as a leader in experiential retail and sustainability. This collaborative approach not only elevated the brand's image but also strengthened its connection with consumers, highlighting Burberry's ability to innovate and inspire the retail landscape.
