NETFLIX/BBC ''GLOW UP''
CLIENT
Netflix
TYPE OF CLIENT
Entertainment
CATEGORY
Creative Concept
BRIEF
As the Creative Strategist for "Glow Up" Season 4, Episode 6, titled "Mr. Thumb-Stopper," I was tasked with devising a creative challenge that seamlessly merged makeup artistry with digital innovation. The episode centered around the concept of creating makeup designs that would be transformed into Instagram filters, requiring the makeup artists (MUAs) to consider inclusivity across various skin tones, face shapes, and genders. Alongside guest judge Paige Piskin and AR Specialist Dan Moller, the MUAs were challenged to craft visually striking designs that would captivate users' attention on social media platforms.
RESULT
The strategic execution of the episode's creative challenge yielded impressive results, showcasing the MUAs' ingenuity and adaptability in the digital realm. By leveraging their makeup expertise and embracing innovative technology, the MUAs successfully produced captivating designs that transcended traditional boundaries. The episode's emphasis on inclusivity and originality resonated with audiences, garnering significant engagement and praise across social media platforms. Through seamless collaboration and strategic guidance, the episode not only showcased the MUAs' talents but also reinforced the show's commitment to pushing creative boundaries in the ever-evolving landscape of beauty and digital media.
